While it may appear that you don’t need to provide a transcript for your listeners (after all, they are listening), transcribing your podcast audio should be an important component of your marketing plan.
People who don’t speak the same primary language as you, as well as individuals with hearing impairments, can benefit from having both an audio and a text version of your podcast.
Transcriptions of your podcast audio may help with SEO since they will aid in the optimization of your marketing strategy. Search engines are looking for text that has been written down. When you include your keyword phrases in a transcription, search engines can find you, and most importantly, direct listeners to you.
Yes, your podcast episode has a title and brief description that search engines can read. These are short summaries of what you’re discussing, though, and won’t get you far with SEO. Transcripts of podcasts are also useful for listeners who want to retain what you said but don’t have the time to listen to the whole episode again.
Transcription Tools for Podcasters
Although it may be time-consuming, there are a few ways you can transcribe your podcast.
One popular method is using an automatic transcription service that converts audio into text; however, keep in mind that fees for this type of service may include subscription payments. Also, remember to proofread the transcription for any mistakes before publishing.
Automatic transcription and human services
If you want to use automatic transcription for your podcast, find a software that will work best with recordings that are clear and without too many speakers or background noises.If you would rather use human transcription, there are plenty of companies online like Transcriberry or Go Transcript who can do it for you. You could also ask around in networking groups or hire somebody from Upwork.
You can also do your own transcribing if you have the time and interest. It will take away from your other activities, but if money is tight or you’re just getting started, you might want to transcribe it yourself for a while.
So, why should the sports industry take a keen interest in podcasts?
The first to embrace the concept of podcasts were popular sport media outlets, which continue to be home to some of the industry’s longest-running podcasts. Their primary goal is to create a new source of revenue through podcasting. Across sports media outlets worldwide, podcasting is seen as simple to monetize, according on sports experts. Podcasts are generally advert-free for most media companies and are used more as promotional tools for their mainstream media services.
Provide an Opportunity for Brand Sponsors
Brands who participate in sports sponsorship have not yet tapped into the full potential of podcasting. In fact, studies from the United States reveal that consumers have a higher recall rate for commercials they’ve heard on podcasts. And these are just some of the benefits that come with advertisements on podcasts! According to various podcast advertising companies, a good percentage of people who listen to podcasts actually make purchases after hearing an advert during one – and there’s a reason for this. Podcast listeners are usually driving while listening, or working out at the gym, meaning ads rarely get skipped over OR fast forwarded. Sports sponsorships are a great way to connect with potential customers who share your interests.
Opportunities for Athletes
Social media channels have become increasingly popular among athletes in recent years as a way to connect with fans. However, these platforms are usually fairly short-form and don’t allow for much personalization. Podcasting provides a longer form platform that allows athletes to develop a more personal connection with their followers. If an athlete can produce 10 one-hour podcasts per year, this would mean a better connection with fans and more opportunities to seal deals with sponsors and generate revenue from other sources.
Opportunities for Individuals
If you’re an avid sports fan or enthusiast, podcasts present excellent opportunities for you. You can connect with fans and followers of your favorite sport(s) by starting a podcast where you discuss game previews/reviews, player transfers, etc. If public speaking comes easy to you, podcasting is the perfect medium to utilize your skills. Not only that, but by starting a podcast focused on sports,you have the potential to make a global impact in the sphere. You can even listen to these kind of podcasts while you are on a run or at the gym.
Searching for the best audio transcription company for your recordings? We are here!
In general terms, transcription is crucial for successful PR and podcast availability. The three most common methods of producing a podcast transcript are as follows.
You can do it yourself, with some simple tools
You can hire a freelancer
You can use a tool or service
We’ll also help you decide how to use your podcast transcript, once it’s created
Although providing transcripts for your podcast is one way to show you care about making your content accessible, it is only a small part of the larger picture. Transcriberry is a great place with awesome people we here you can get online transcription service of any kind. Transcription has never been easier.