Nowadays more and more people prefer not only watching the video as a way of time spending but also as a form of getting useful information. This is a reason for various bloggers to appear and numerous public people to create an account on video platforms to be famous. Pay attention to a useful fact: the films, even those short, attract more fans when having subtitles, so don’t miss a chance to add them. Still, the question is what platform to choose. So let’s go through the comparison of the things mentioned above to make a decision.
Thorough Comparison of Video Platforms
When choosing a platform for posting your content, it is worth paying attention to numerous factors and characteristics to be on the safe side and make sure your efforts will be paid off. So now we have two platforms for further discussion. They are Vimeo and YouTube that are widely known by many users nowadays.
Our task is to concentrate on the advantages and drawbacks and get the desired result boosting your films. Remember that it could be done not only thanks to the general features of the platforms but also with the use of captures. Having added text to your video, it will be much easier to gather the audience, even those with some disabilities. Still, what are the features of the platforms talked about in this article?
Let’s start with the most common question about the prices. It is not only YouTube offering various tariffs, but also Vimeo that has something to be paid for. It is worth saying that the latter is more expensive. Due to higher prices, the users have more freedom and can enjoy everything without ads. What’s more, there is additional space for them where it is possible to store all the content. Also, there is access to analytics there with all key data.
At the same time, some don’t wanna pay much at Vimeo, but still, it is not a problem. They also have some things offered free of charge.
Coming back to YouTube, it has a bit different system. There is no need to pay for video storage or their uploading. You may ask how is it profitable for the company? The answer is simple, almost all money is received thanks to the ads. Thus the users pay for watching that are free of them.
The following factor that is crucial while picking a platform is users. For sure everyone wants their films to be watched by many people and become popular. So here, we need to think about the size and the quality of the audience.
In the case of YouTube, it is watched by more than two billion people, so in theory, the percentage of those who can see your content is high enough, but not that simple. It is worth remembering that there are special algorithms that decide who can watch what you post.
Considering the quality of the audience, it is not that clear here. If Vimeo has fewer users, but they are looking for something specific, YouTube ones have lots of preferences. Thus it is much easier to find something required at Vimeo and not that simple at the second platform.
If you worry about who sees what you post, both YouTube and Vimeo can offer special features.
The users of YouTube have three options to choose from. They can decide whether the video is supposed to be public or private. If, in the first case, everything is obvious, the second one has two choices: the content could be available only for those with the link or for you and those picked by you.
The owners of Vimeo content could also decide about the access. There is four option to remember about:
Only the owner;
People being followed by the owner;
Those who are chosen by the owner.
All content creators can earn money working on platforms. It is available on both platforms mentioned above.
In the case of YouTube, there is a special program for earning, that is YPP. It allows them to make money on the ads themselves. The thing is that the number of followers is more than 10K. Also, there is always a possibility to join this or that attractive program as well as ask for donations.
But unfortunately, when we think about Vimeo, making money is not as simple as it might seem. To do it, you are supposed to sell your content of great quality, and that will be in demand.
For those who like dealing with analytics, both platforms offer dashboards. It is possible to analyze the number of likes, watching as well the impression. This option is available for users with Premium.
It is also available for the users of YouTube, but here everything could be wider. Thus as an owner of the video, you can go through such metrics as age, gender, and others.
Correcting of films
Sometimes such happens when it is required to edit something in the video. It is a situation when Vimeo and YouTube are totally different. When the users of the former could make changes, and the statistics will be the same, the content creators of the latter are not allowed to do it. They should delete everything and upload it once more.
For the preparation of a good video, there are various functions for editing. For instance, it is possible to work with text, sound. The users are allowed to do their best with the content for it to be perfectly prepared.
Taking care of its users, both platforms have a feature of adding captures to the films. Pay attention. They can be generated automatically and added by the author.
As a rule, the second option works better, especially when prepared by a professional.
Well-prepared subtitles increase the number of your audience and boost the results of watching.
Concentrating on Pluses and Minuses
As it was already discussed, both of the platforms have their own advantages and minuses. Thus it is important to go through them to be fully aware. This or that plus can attract the user, while the minus can make them think whether it is worth starting work on it.
In the case of YouTube, we can easily talk about a great and wide audience. Thanks to this fact, the blogger can be known by more and more people from various corners of the earth and get fans even from the opposite part of the world. What’s more, even nowadays, the platform attracts new users due to its attractiveness.
At the same time, the audience of Vimeo is also pretty good. The thing is, they are more concentrated on expertise. While the audience of the first platform is more about the quantity, the second one is about the quality.
Let’s discuss the advantages further. The good thing about YouTube is its manageability. It means that each and every user can work with the account, deal with settings, etc. Apart from this, it is pretty smart and well-optimized, providing the audience with the content they might be interested in. For instance, if a person watched a range of films about physics, there will be similar results offered.
At the same time, the users of Vimeo can be attracted by the other features. They can customize their watching. For example, it is available to pick colors.
Drawbacks to be mentioned
For sure, there are some minuses of YouTube and Vimeo to be remembered. For instance, in the case of the former, it is an algorithm. Unfortunately, the platform can sometimes be annoying. If the ads are on, it is not always possible to concentrate on the sense of the film itself. Also, the minus is all about control over things. The fact is you can see the videos of your competitors, even if you don’t want it.
Now coming back to Vimeo, we need to say that it is more difficult to get recommended. If YouTube videos can hit easier, there is no such optimization here. There is no need to pay for a premium account at Vimeo that can be considered both as an advantage and a minus.
What to Pick
When you are deciding what platform is suitable for you, remember that it depends. One of the factors to consider is your aims. For instance, when you would like to be known by more people, choose the first option. Also, the choice depends on the person himself/herself.
Remember that Vimeo is freer. There are no numerous ads there, making it attractive. Thus it is a reason for the publication of even more various long films here. It is an option for those who prefer long-watching without distraction.
At the same time, YouTube is more about business. This is a thing for influencers, bloggers, and other public people. Also, it is a place for the development of marketing. Here you can not only post your materials but also analyze them.
So it is up to you what platform to choose for your videos, but in both cases, it is worth having subtitles there. Thus it is a good idea to get your text transcribed. Boost the results of your films, engaging more and more audiences! Just a few moments, and everything is ready!